Learning the TikTok Lexicon: 3 Terms to Boost Your Business Growth Online

In the dynamic world of TikTok, understanding the platform’s unique language is key to unlocking its vast potential for business growth. As businesses increasingly turn to TikTok to connect with younger audiences, AND as the TikTok Shop continues to dominate the market, it has become necessary to “speak TikTok.”  Let’s delve into 3 #TikTokTerms: Millennial Pause, GRWM, and POV.

Millennial Pause:

The “Millennial Pause” is a pitfall many of us “older” TikTok users can fall into when creating video content.  When you create a video, make sure you begin speaking immediately – and trim any ‘dead air’ at the beginning of the video.  This is for two reasons.  One, Gen Z-ers and TikTokers refer to that dead air as the ‘Millennial Pause.’  This term denotes the video/video creator as a bit out of touch with the fast-paced platform.  Secondly, you have about 2-3 seconds to capture a viewer’s attention on TikTok.  You do not want to waste that precious first second by filming the breath you take before you begin speaking!! Seems crazy – but it is actually a key factor in ensuring your video gets watched.  Learn more about Millennial Pause.

GRWM (Get Ready With Me):

“Get Ready With Me” or GRWM videos on TikTok have become a cultural phenomenon. These clips typically showcase creators as they transform their appearance, offering an intimate and authentic look into their daily routines. For businesses, incorporating GRWM content into your TikTok strategy can humanize your brand and build a more personal connection with your audience. Consider creating behind-the-scenes GRWM content featuring your team preparing for an event, product launch, or even a typical workday. This not only adds a personal touch to your brand but also allows your audience to engage with the people behind the scenes, fostering a sense of familiarity and trust. Learn more about GRWM.

POV (Point of View):

TikTok’s “Point of View” or POV videos offer a unique storytelling format that allows creators to share narratives from various perspectives. This immersive style can be a powerful tool for businesses looking to create engaging and shareable content. Consider crafting POV videos that showcase your products or services in action from the customer’s perspective. Whether it’s a day in the life of a user benefiting from your product or a behind-the-scenes look at your company’s creative process, POV videos offer a fresh and compelling way to connect with your audience on TikTok. Learn more about POV.

Incorporating these TikTok terms into your content strategy can elevate your brand’s presence on the platform and foster meaningful connections with the millennial and Gen Z audience. Embrace the language of TikTok, and watch as your business thrives in this vibrant and rapidly evolving social media landscape.